Global Head of Programmatic
Financial Times

Jessica Barrett is the Global Head of Programmatic at the Financial Times. She is currently based in London. Barrett joined the FT’s New York team in 2013 as a Campaign Manager and went on to become Head of US Programmatic Operations, before taking on her current role in April 2017. Working closely with sales, Advertising Operations (AdOps) team, and clients, Barrett is responsible for all programmatic business at the FT, which spans across both the buy- and sell-sides. Her main focus is creating products that benefit clients and offer additional revenue streams for the FT. 

Barrett was a driving force behind some of the FT's strongest commercial products, including Audience Discovery, FT Group Portfolio, and Audience+. Her background in operations and ability to break down technical jargon has been instrumental in her working with ad technology partners, ad sales, AdOps, agencies, and advertisers. 

Under Barrett’s leadership, the FT was placed on the AdExchanger Top 10 Programmatic Publishers of 2018 list, and won Best AdOps team at The Drum Digital Trading Awards. 

Prior to joining the FT, Barrett held roles as a Publisher Development Manager at Upfront Digital Media, and a Campaign Manager at quadrantONE. 

Barrett has Bachelor of Science in Marketing and Information Technology Management from the University of Albany. 

Judging panel

Julia Smith

Independant Digital Consultant

Niki Stoker

Consultant & Founder
Rabbit & Hare

Lloyd Greenfield

Client Partner
The Programmatic Advisory

Jessica Barrett

Global Head of Programmatic
Financial Times

Ellie Edwards-Scott

Co-Founder & Digital Consultant
The Advisory Collective

Cadi Jones

Commercial Director EMEA

Andreas Dooley

Commercial Director UK

Marco Bertozzi

VP Europe

Ryan Buckley

Head of Programmatic
Hearst UK

David Billings

Head of Programmatic UKI
Accenture UK and Ireland

Rory Paterson

Global Head, Programmatic & MarTech
Expedia, Inc

Danielle Darko

Global Programmatic Associate Director

David Goddard

VP, Global Programmatic Strategy

Katie Field

Head of Programmatic

Nigel Gilbert

VP of strategic development

Ben Walmsley

Commercial Director - Publishing
News UK

Paul Gubbins

Programmatic Lead

Dee Frew

Associate Director
Publicis Media

Fern Potter

Managing Partner